Braun and Clarke’s 2006 article, Using Thematic Analysis in Psychology, seems to have catapulted the use of this method in published research. While the flexibility of the method is likely part of the attraction, the ambiguity of the actual process also can present challenges. It is important for counseling researchers to become familiar with reflexive thematic analysis phases as a way to adhere to rigor, and in turn, conduct quality research that promotes the profession.
